About Brad

Brad Pilon is a nutrition professional with over seven years of experience in the nutritional supplement industry. Brad specializes in a common sense approach to weight loss and nutrition. He lives in the greater Toronto area and is the author of Eat Stop Eat.

Brad has been obsessed with exercise, health and nutrition since his youth. Before he left grade school, he had already read countless fitness magazines, and by the age of 17, he was working in a supplement store.

Naturally, Brad decided to study nutrition during his college years. Soon after his graduation in 2000, he found himself working in the world’s leading supplement companies as a research analyst. This career gave him the opportunity to travel the world. From China to Germany, in Scotland and England, and all over North America, he has had the privilege of meeting some of the world’s greatest minds in sports nutrition and exercise sciences.

While Brad was working in the supplement industry, he began to discover that the weight loss industry was full of misinformation. Most research on weight loss seems to be attempting to uncover what Brad calls a “backwards idea” – What should we eat to lose weight?

Nearly a decade after beginning his career, Brad left it all behind and set out to find the true scientific facts behind weight loss and nutrition.

Brad proved that a routine known as intermittent fasting is the key to successful weight loss. He recommends that individuals fast two days per week, and, throughout the rest of the week, eat sensible meals and maintain an exercise routine. Cutting calories, Brad says, is the only way to effectively shed pounds.

The Eat Stop Eat method is the “single best way to eat and to live that will help you lose weight and keep it off,” he says.

Brad admits his ideas may be controversial, but he believes that readers who approach his book with an open mind will find that his theories make sense.